Ultimate Direction

Ultimate Direction

OUR STORY – UDXXX SINCE 1985

In 1985 Ultimate Direction invented the entire category of hydration packs. We created the first waist pack for carrying bottles, a few years later made the first pack/strap to carry a water bottle in your hand, and have made many other innovations that define what a hydration pack is today.

30 years later we remain a market leader, having created and popularized the “vest” concept for carrying water. We introduced the very first women’s-specific line of hydration packs and have brought the classics of the past into the technical future with award-winning gear such as our Fastpack and Ultra Jacket.

Our products are designed by athletes for athletes, and the Jenny Collection was designed by women for women. Some of the best runners in the world thought long and hard about what works the best, and the result is absolutely great gear.

Showing 1–20 of 22 results

  • Ultimate Direction – Comfort Belt

    $49.95 Inc. GST
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  • Ultimate Direction – Utility Belt

    $54.95 Inc. GST
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  • Ultimate Direction Ultra Pants V2 – Men’s

    $170.00
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  • Ultimate Direction Ultra Pants V2 – Women’s

    $170.00 Inc. GST
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  • Ultimate Direction Body Bottle – 150g

    $19.95 Inc. GST
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  • Ultimate Direction Gel Flask Holder

    $14.95 Inc. GST
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  • Ultimate Direction FK Gaiter

    $79.95 Inc. GST
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  • Ultimate Direction – Men’s Ultra Jacket V2

    $280.00 Inc. GST
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  • Ultimate Direction – Women’s Ultra Jacket V2

    $280.00 Inc. GST
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  • Ultimate Direction – Fastdraw 350 4.0

    $39.95 Inc. GST
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  • Ultimate Direction – Clutch 4.0

    $59.95 Inc. GST
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  • Ultimate Direction EDC Series 4.0

    $59.95 Inc. GST
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  • Ultimate Direction – Ultra Vesta 4.0

    $199.95 Inc. GST
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  • Ultimate Direction – Adventure Vesta 4.0

    $229.95 Inc. GST
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  • Ultimate Direction – Adventure Vest 4.0

    $259.95 Inc. GST
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  • Ultimate Direction – Mountain Vest 4.0

    $229.95 Inc. GST
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  • Ultimate Direction – Ultra Vest 4.0

    $219.95 Inc. GST
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  • Ultimate Direction – Fastdraw 350

    $39.95 Inc. GST
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  • Ultimate Direction – Reservoir 2L

    $59.95 Inc. GST
    Add to cart
  • Ultimate Direction – Reservoir 1.5L

    $59.95 Inc. GST
    Add to cart

Showing 1–20 of 22 results